Words your people actually stop scrolling for.
Website Copy & Blog Writing for Coaches, Founders and Solo Businesses
You know your work inside out.
Getting it into words that sound like you — that's where I come in.
The problem
Most website copy reads like it was written for nobody in particular — safe, a little stiff, easy to forget.
You didn't start your business to sound like everyone else's About page.
You started it because you had something worth saying.
I write website and blog copy that keeps your voice intact, so the people landing on your site get the same feeling they'd get talking to you over coffee.
Your website,
finally sounding
like you
Home, About, Services, all of it — written so visitors understand what you do and why you're the one to do it, in the first thirty seconds.
Blog posts that keep working after you hit publish
Strategic, searchable posts that bring the right people to your site long after the writing is done — without you staring at a blank doc every month.
How a project
usually goes
01
We talk shop
A call about your offer, your audience, and how you actually talk about your work.
02
I dig in
Research, structure, and a first draft built around what you told me.
03
You react
One focused round of feedback — tighten, adjust, sharpen where it needs it.
04
It goes live
Final copy, handed over and ready to drop straight into your site.
A copywriter who
reads your work
before writing a
word of it
I've spent the last few years writing for coaches, consultants and small teams who needed their website to finally catch up with how good they actually are at what they do. No jargon, no recycled templates — just copy that sounds like you on your best day.
"Lou turned four years of me babbling about my coaching into copy that finally sounds like the way I actually talk. Inquiries doubled within six weeks of the new site going live."
— Mara Lindqvist, Business Coach