Blog posts that keep bringing people back to your site
Regular, well-researched blog content for coaches, founders and solo businesses — written so it actually gets read.
In short
One great blog post doesn't move the needle much. A dozen consistent ones do — they're what shows up in search, what you can link to instead of re-explaining yourself, and what quietly keeps working while you're busy with clients.
Consistency is doing more of the work here than any single brilliant post ever could.
I write the posts, research the keywords, and keep the schedule moving — so your blog stops being the thing you mean to get back to eventually.
Is this you?
You don't need this because you're a bad writer. You need it because blogging is the first thing that gets dropped when client work picks up.
Your last post went up longer ago than you'd like to admit.
You know you should be showing up in search results for certain topics, and you're not.
You've got a running list of "should write about this someday" that only ever grows.
Writing a post takes you an entire afternoon you don't have.
Hi, I'm Lou
I write website and blog copy for coaches, founders and solo businesses who are good at what they do and just need that to come across in writing. If you landed here first, that's fine — here's the short version, the full one's on the About page.
What's included?
Every post is scoped to your audience, but each one includes the same basics.
Topic & keyword research
Grounded in what your audience actually searches
Structured draft
On-page SEO
Titles, meta description, headings
One revision round
Structured feedback, clean turnaround
Ready-to-publish copy
Delivered in a format your site can use directly
Next-topic suggestions
How a project
usually goes
01
Topic planning
We agree on topics that fit your audience and are worth ranking for.
02
Research & draft
I research, structure and write each post so it holds up to an actual read.
03
One revision round
You react, I tighten and adjust — one focused pass per post.
04
Delivery
Final posts delivered on schedule, ready to drop straight into your site.
Two ways to keep the
blog moving
3-Post Bundle
from 690 € / month
A good starting point if you're new to working together, or just want to test what consistent posting does for your traffic.
3 blog posts
Topic planning + one revision round each
Delivered over 3 months
6-Post Bundle
from 490 € / month
Enough posts to actually build momentum — better per-post rate, and a topic plan that carries you a full quarter.
6 blog posts
Full topic plan up front
Delivered over 6 months
Common questions
Do I need to give you the topics?
Not necessarily. We start with a short call about your audience and goals, and I bring topic suggestions from there — you just weigh in on what fits.
Do you publish the posts for me?
I deliver finished, ready-to-publish copy. Uploading it to your site is on your end, unless we've separately agreed otherwise.
How is this different from AI-generated blog content?
Every post is researched and written for your specific business, in your voice, with a real point of view — not assembled from generic search results.
Can I add more posts later?
Yes — most people start with a bundle and top up once they see how it's working. No pressure to commit beyond the first batch.
"Six posts in, we were finally showing up for the searches we'd been chasing for a year. Lou also just made blogging feel manageable again."
— Jonas Reiter, Business Consultant