A website that finally says what you actually do
Full-site copy for coaches, founders and solo businesses — written so people get it, trust it, and reach out.
In short
Most business owners don't struggle with the work itself — they struggle with explaining it to someone who's never met them. So the site ends up saying what's technically true, without saying anything that actually lands.
A visitor decides whether to trust you in about the time it takes to read one sentence.
My job is to write that sentence — and everything after it — so it sounds like the way you'd actually put it, not the way a website is "supposed" to sound.
Is this you?
You don't need this because your business isn't going well. You need it because you're too close to it to write about it clearly — and it shows.
Your site explains what you offer, but not why anyone should pick you over the next option.
You've rewritten your homepage four times and it still doesn't sound like you.
People book calls just to ask questions your website should already be answering.
You'd rather hand this to someone else than lose another weekend to it.
Hi, I'm Lou
I write website and blog copy for coaches, founders and solo businesses who are good at what they do and just need that to come across in writing. If you landed here first, that's fine — here's the short version, the full one's on the About page.
What's included?
Every project is scoped to your site, but most look roughly like this.
Homepage
Your core message, structured to convert
About page
Your story, told for the reader's benefit
Service page
One per offer, up to four pages
Contact page
Short, clear, no dead ends
SEO basics
Titles, meta descriptions, headings
One revision round
Structured feedback, clean turnaround
How a project
usually goes
01
We talk shop
A call about your offer, your audience, and how you actually talk about your work.
02
I dig in
Research, structure, and a first draft built around what you told me.
03
You react
One focused round of feedback — tighten, adjust, sharpen where it needs it.
04
It goes live
Final copy, handed over and ready to drop straight into your site.
Two ways to work
together
Full Website
from 1.890 €
For a full relaunch — homepage through contact page, written as one coherent site instead of five separate documents.
Up to 6 pages
Strategy call + one revision round
3–4 week turnaround
Single Page
from 490 €
One page done properly — a new homepage, a landing page, or a page you've been avoiding rewriting.
1 page
One revision round
1–2 week turnaround
Common questions
How involved do I need to be?
One good call at the start, then one focused round of feedback on the draft. In between, it's on me — no waiting on daily check-ins.
Do you also design the site?
No — I write the copy that goes into your site. I work well alongside a designer or developer and I'm happy to hand off copy in whatever format your build needs.
What if I don't have a clear offer yet?
That's common, and it's part of what the strategy call sorts out. If your offer needs more than a conversation to untangle, I'll tell you before we start.
How far out are you booking?
Usually four to six weeks. Get in touch and I'll give you a real date, not a vague estimate.
"I sent Lou a voice memo of me rambling about my coaching offer and got back a homepage that sounded more like me than my own drafts did."
— Femke de Groot, Career Coach